Heart Yoga Becomes a Best Seller in Taiwan
Monday, 21 December 2009
- Shi Hong
Swami Veda's first book in Chinese is titled Heart Yoga (or Spiritual Yoga). It was the translation of a collection of 20 of his inspiring lectures. The book reached the hearts of many in both Taiwan and China. Many reprints have been made since its first release in May 2009. It is ranked as one of the top 300 best selling books of 2009 in Taiwan, among the 40,000 or so titles released during the year, without any advertisement, celebrity endorsement or other promotional tactics.
Forthcoming, as soon as next January, is his second book in Chinese, the translation of "Kundalini - Stirred or Stilled." It will be released first in Taiwan and then, as soon as it is cleared by the Chinese authorities, in China. It will be interesting to see how the "market" will respond to the somewhat more abstract knowledge contained in the second book. But I (and the publisher) have faith in the seekers who will seek out the book.
As with many other things in life, the popularity has yet to translate into visible cash flows, but the main point is we have reached out to tens of thousands of Chinese readers so far and on the first book alone.
Swamiji visited Taiwan in May 2009 to talk briefly and sign books on the introduction of Heart Yoga. See: http://www.ahymsin.org/main/index.php/Asia-Events/shing-ning-yoga-heart-yoga.html
One of the best links for the Chinese book is: http://book.qq.com/s/book/0/16/16955/index.shtml
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Editor's note: Shi Hong met Swami Veda Bharati when he chose to attend all of Swami Veda’s lectures at an international yoga conference in Hong Kong several years ago which inspired him to follow Swamiji to his next stop, Taiwan. Since then Shi Hong has taken upon himself the task of making Swami Veda’s work known in Chinese speaking communities including Taiwan and mainland China. He compiled and translated the lectures in Heart Yoga and is similarly working on “Kundalini - Stirred or Stilled.”
Shi Hong is the center leader of the Himalayan Yoga Meditation Society of Hong Kong http://www.thymshk.org/


